How can I measure user retention in GA4?

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How can I measure user retention in GA4?

Asked on Sep 19, 2025

Answer

To measure user retention in Google Analytics 4 (GA4), you can use the Retention report, which provides insights into how well your app or website retains users over time. This report can be found under the "Reports" section in GA4.

Sign in to your Google Analytics account.
Navigate to Reports → Retention.
Review the metrics such as "New Users Retention," "Returning Users," and "Engagement Over Time" to understand user retention patterns.

Additional Comment:

User retention is a key metric that indicates how effectively your site or app keeps users coming back.
GA4's Retention report helps you analyze user behavior over different time periods, such as daily, weekly, or monthly retention.
Consider using segments to compare retention across different user groups or acquisition channels.

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Ask any question about Analytics & Tracking here... and get an instant response.

How can I measure user retention in GA4?

Asked on Sep 19, 2025

Answer

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