How can I track button clicks as events in GA4 using Tag Manager?

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How can I track button clicks as events in GA4 using Tag Manager?

Asked on Oct 31, 2025

Answer

To track button clicks as events in GA4 using Google Tag Manager, you'll need to set up a click trigger and a corresponding GA4 event tag. This process involves configuring GTM to listen for button clicks and sending that data to GA4.

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    1. In Google Tag Manager, create a new Trigger:Click "Triggers" → "New" → "Trigger Configuration" → "Just Links" or "All Elements".
Set the trigger type to "Click - All Elements".
Add conditions to target specific buttons (e.g., Click ID or Click Classes).
    2. Create a new Tag:Click "Tags" → "New" → "Tag Configuration" → "GA4 Event".
Set the "Configuration Tag" to your GA4 Configuration tag.
Enter "Event Name" (e.g., "button_click").
Add parameters if needed (e.g., button text or ID).
    3. Link the Trigger to the Tag:Under "Triggering", select the click trigger you created.    4. Preview and publish your container.
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Additional Comment:

Ensure your GA4 Configuration tag is correctly set up and published in GTM.
Use GTM's Preview mode to test the setup before publishing changes live.
In GA4, navigate to Reports → Engagement → Events to verify that button click events are being recorded.
Consider using variables in GTM to capture dynamic button attributes like text or classes.

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How can I track button clicks as events in GA4 using Tag Manager?

Asked on Oct 31, 2025

Answer

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