How can I track button clicks as events in Google Tag Manager?

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How can I track button clicks as events in Google Tag Manager?

Asked on Nov 21, 2025

Answer

To track button clicks as events in Google Tag Manager (GTM), you need to set up a click trigger and an event tag. This allows you to capture interactions with specific buttons on your website and send this data to Google Analytics 4 (GA4).

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    1. Create a new Trigger:Go to Triggers → New → Trigger Configuration.
Select "Click - All Elements" or "Click - Just Links" based on your button type.
Configure the trigger to fire on specific button attributes (e.g., ID, Class, or Text).
    2. Create a new Tag:Go to Tags → New → Tag Configuration.
Select "Google Analytics: GA4 Event".
Set the Event Name (e.g., "button_click").
Choose your GA4 Configuration Tag.
Add Event Parameters if needed (e.g., button_id, button_text).
Assign the Trigger created in step 1 to this Tag.    3. Save and publish your changes.
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Additional Comment:

Ensure your GA4 Configuration Tag is correctly set up before creating the event tag.
Test the trigger and tag in GTM's Preview mode to verify they fire correctly when the button is clicked.
Consider using GTM's built-in variables like "Click ID" or "Click Text" to dynamically capture button details.
Regularly check your GA4 reports to analyze the button click events.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I track button clicks as events in Google Tag Manager?

Asked on Nov 21, 2025

Answer

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