How can I track button clicks in Google Tag Manager?

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How can I track button clicks in Google Tag Manager?

Asked on Nov 28, 2025

Answer

Tracking button clicks in Google Tag Manager (GTM) involves setting up a click trigger and a corresponding tag to send the event data to Google Analytics 4 (GA4). This process allows you to measure user interactions with specific buttons on your website.

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    1. Create a new Trigger in GTM:Go to Triggers → New → Trigger Configuration → Click → All Elements.
Configure the trigger to fire on specific button clicks using conditions (e.g., Click ID, Click Text).
    2. Create a new Tag in GTM:Go to Tags → New → Tag Configuration → Google Analytics: GA4 Event.
Set the Event Name (e.g., "button_click") and configure parameters.
Assign the previously created Trigger to this Tag.
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Additional Comment:

Ensure that your GA4 property is correctly set up in GTM with the Measurement ID.
Test the tag and trigger using GTM's Preview mode to verify that the button clicks are being tracked accurately.
Once verified, publish the changes to make the tracking live on your site.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I track button clicks in Google Tag Manager?

Asked on Nov 28, 2025

Answer

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