How can I track video plays in GA4?

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How can I track video plays in GA4?

Asked on Sep 11, 2025

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To track video plays in Google Analytics 4 (GA4), you need to set up custom events that capture interactions with your video player. This typically involves using Google Tag Manager (GTM) to listen for video play events and sending them to GA4 as custom events.

<!-- BEGIN COPY / PASTE -->
    // Example GTM setup for tracking video plays
    1. Create a new tag in GTM: Tag Configuration → GA4 Event.
    2. Set Event Name to "video_play".
    3. Add Event Parameters like video_title, video_url.
    4. Trigger: Create a new trigger for video play (e.g., using a Video Player API).
    5. Save and publish the GTM container.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your video player supports JavaScript events that can be captured by GTM.
Use the GA4 DebugView to verify that video play events are being sent correctly.
Consider tracking other interactions like pause, seek, and complete for more detailed insights.

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Ask any question about Analytics & Tracking here... and get an instant response.

How can I track video plays in GA4?

Asked on Sep 11, 2025

Answer

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