How can I use BigQuery to analyze user behavior on my website over the last quarter?

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How can I use BigQuery to analyze user behavior on my website over the last quarter?

Asked on Dec 18, 2025

Answer

To analyze user behavior on your website using BigQuery, you can query the GA4 data exported to BigQuery to gain insights into user interactions over the last quarter. This involves writing SQL queries to extract and analyze the relevant data.

<!-- BEGIN COPY / PASTE -->
    SELECT
      event_name,
      COUNT(*) AS event_count,
      user_pseudo_id
    FROM
      `your_project_id.analytics_XXXXXX.events_*`
    WHERE
      _TABLE_SUFFIX BETWEEN '20230701' AND '20230930'
    GROUP BY
      event_name, user_pseudo_id
    ORDER BY
      event_count DESC
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your GA4 property is linked to BigQuery, and data export is enabled.
Replace "your_project_id.analytics_XXXXXX" with your actual BigQuery dataset name.
The date range in the WHERE clause should be adjusted to match the last quarter.
Use the ORDER BY clause to sort results based on event frequency or other metrics.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I use BigQuery to analyze user behavior on my website over the last quarter?

Asked on Dec 18, 2025

Answer

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