How can I use Looker Studio to visualize conversion rates by traffic source?

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How can I use Looker Studio to visualize conversion rates by traffic source?

Asked on Jan 05, 2026

Answer

To visualize conversion rates by traffic source in Looker Studio, you need to connect your data source, such as Google Analytics, and create a report that displays conversion metrics segmented by traffic source. This process involves selecting the right dimensions and metrics to accurately represent conversion rates.

Sign in to your Looker Studio account.
Create a new report and connect it to your Google Analytics data source.
Drag the "Traffic Source" dimension to the report canvas.
Add a metric for "Conversions" and another for "Sessions" to calculate conversion rates.
Use a calculated field to divide "Conversions" by "Sessions" to get the conversion rate.
Visualize the data using a table or chart to compare conversion rates across different traffic sources.

Additional Comment:

Ensure your Google Analytics data source includes the necessary dimensions and metrics for conversion tracking.
Calculated fields in Looker Studio allow you to create custom metrics like conversion rates.
Consider using filters to focus on specific traffic sources or conversion types.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I use Looker Studio to visualize conversion rates by traffic source?

Asked on Jan 05, 2026

Answer

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