How can I use Looker Studio to visualize eCommerce conversion rates by traffic source?

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How can I use Looker Studio to visualize eCommerce conversion rates by traffic source?

Asked on Dec 25, 2025

Answer

To visualize eCommerce conversion rates by traffic source in Looker Studio, you need to connect your data source and create a report that highlights these metrics. This involves setting up a data source connection, creating a chart, and configuring the dimensions and metrics.

Sign in to your Looker Studio account.
Click on "Create" and select "Report" to start a new report.
Connect to your Google Analytics 4 data source by selecting "Add data" and choosing the appropriate GA4 account.
Drag and drop a chart type (e.g., table or bar chart) onto the report canvas.
Set "Traffic Source" as the dimension and "eCommerce Conversion Rate" as the metric.
Customize the chart with filters or segments to focus on specific traffic sources if needed.

Additional Comment:

Ensure your GA4 property is correctly set up to track eCommerce events and conversion rates.
Looker Studio allows you to apply filters to view specific traffic sources or time periods.
Consider using calculated fields in Looker Studio if you need to derive additional insights from your data.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I use Looker Studio to visualize eCommerce conversion rates by traffic source?

Asked on Dec 25, 2025

Answer

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