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How can I use Looker Studio to visualize multi-channel attribution paths?
Asked on Jan 03, 2026
Answer
To visualize multi-channel attribution paths in Looker Studio, you can create a custom report that leverages Google Analytics 4 data to show how different marketing channels contribute to conversions. This involves setting up data sources and using visualizations to represent the paths.
- Sign in to your Looker Studio account.
- Create a new report and connect it to your GA4 data source.
- Use the "Path Exploration" visualization to map out the multi-channel attribution paths.
- Customize the report by adding dimensions such as "Session Source/Medium" and metrics like "Conversions" or "Revenue."
- Adjust filters and date ranges to focus on specific time periods or channel groupings.
Additional Comment:
- Ensure your GA4 property is properly configured to track all relevant channels and conversions.
- Consider using Looker Studio's calculated fields to create custom metrics or dimensions if needed.
- Regularly update your report to reflect the latest data and insights.
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