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How can I use Looker Studio to visualize user journey drop-offs in a funnel?
Asked on Jan 08, 2026
Answer
To visualize user journey drop-offs in a funnel using Looker Studio, you can create a custom funnel report that tracks user interactions at each stage. This involves setting up a data source, configuring the funnel visualization, and interpreting the drop-off points.
- Sign in to your Looker Studio account.
- Create a new report and connect it to your Google Analytics data source.
- Add a "Funnel" visualization to your report.
- Configure the funnel steps by selecting relevant events or pageviews that represent each stage of the user journey.
- Adjust the visualization settings to highlight drop-off rates between each step.
Additional Comment:
- Ensure your Google Analytics data source is properly set up with events or goals that correspond to each funnel stage.
- Use filters to segment the data by user attributes or traffic sources for deeper insights.
- Regularly review and update the funnel steps to reflect changes in user behavior or website structure.
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