How do I create a custom funnel report in Looker Studio?

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How do I create a custom funnel report in Looker Studio?

Asked on Nov 29, 2025

Answer

Creating a custom funnel report in Looker Studio involves setting up a series of steps that represent the stages users go through on your site. This can help you visualize conversion paths and identify drop-off points.

Sign in to your Looker Studio account.
Create a new report and connect it to your data source (e.g., Google Analytics).
Add a new chart and select "Funnel" as the chart type.
Configure the funnel steps by defining the dimensions and metrics that represent each stage of your funnel.
Customize the appearance and settings of your funnel chart as needed.

Additional Comment:

Ensure your data source contains the necessary dimensions and metrics to define each funnel step accurately.
Funnel reports are useful for visualizing user progression and identifying where users drop off in the conversion process.
You can add filters to focus on specific segments of your audience or traffic sources.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How do I create a custom funnel report in Looker Studio?

Asked on Nov 29, 2025

Answer

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