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How do I link Google Ads to my GA4 property?

Asked on Sep 20, 2025

Answer

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Linking Google Ads to your GA4 property allows you to view and analyze your ad performance within Google Analytics 4. This integration can be set up through the GA4 interface under the Admin section.
  1. Sign in to your Google Analytics account.
  2. Navigate to Admin → Property column → Product Links → Google Ads Links.
  3. Click on "Link" and select the Google Ads account you want to connect.
  4. Follow the prompts to complete the linking process and configure your settings.
Additional Comment:
  • Ensure you have the necessary permissions for both Google Ads and GA4 to complete the linking process.
  • Once linked, you can import conversions and audiences between the two platforms.
  • Regularly review your linked accounts to ensure data is flowing correctly.
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