How do I segment users based on engagement in Looker Studio?

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How do I segment users based on engagement in Looker Studio?

Asked on Jan 17, 2026

Answer

To segment users based on engagement in Looker Studio, you can create custom segments using filters and calculated fields to analyze user behavior effectively. This allows you to tailor your reports to specific user actions or engagement metrics.

Sign in to your Looker Studio account.
Create or open an existing report where you want to apply the segmentation.
Click on "Add a chart" and select a chart type that supports segmentation.
In the chart's data panel, use the "Add a filter" option to create a new filter based on engagement metrics (e.g., session duration, pages per session).
Define the filter criteria to segment users, such as "Session Duration greater than 3 minutes".
Apply the filter to the chart to view segmented data.

Additional Comment:

Engagement metrics can include session duration, bounce rate, and page views per session.
Filters in Looker Studio allow you to dynamically segment data without altering the underlying dataset.
Consider using calculated fields to create more complex engagement metrics if needed.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How do I segment users based on engagement in Looker Studio?

Asked on Jan 17, 2026

Answer

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