How do I track button clicks in Google Tag Manager?

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How do I track button clicks in Google Tag Manager?

Asked on Nov 19, 2025

Answer

To track button clicks in Google Tag Manager (GTM), you need to set up a Click Trigger and a corresponding Tag that sends the data to Google Analytics 4 (GA4). This allows you to measure user interactions with specific buttons on your website.

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    1. In GTM, go to Triggers and click "New".
    2. Choose "Click - All Elements" as the trigger type.
    3. Configure the trigger to fire on "Some Clicks" and specify conditions (e.g., Click ID equals "button-id").
    4. Save the trigger.
    5. Create a new Tag, select "GA4 Event" as the tag type.
    6. Set the Event Name (e.g., "button_click").
    7. Assign the previously created Click Trigger to this Tag.
    8. Save and publish your GTM container.
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Additional Comment:

Ensure that your GA4 configuration tag is set up and published in GTM before implementing event tags.
Use GTM's Preview mode to test and verify that the button click events are firing correctly.
In GA4, navigate to "Reports → Engagement → Events" to see the tracked button click events.
Consider using CSS selectors or data attributes for more precise targeting of buttons.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How do I track button clicks in Google Tag Manager?

Asked on Nov 19, 2025

Answer

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