What’s the best way to set up eCommerce tracking in GA4?

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What’s the best way to set up eCommerce tracking in GA4?

Asked on Oct 09, 2025

Answer

Setting up eCommerce tracking in Google Analytics 4 (GA4) involves configuring your data streams to capture relevant purchase events and parameters. This process allows you to track transactions, revenue, and product performance effectively.

Sign in to your Google Analytics account and navigate to Admin → Data Streams.
Select the web data stream where you want to set up eCommerce tracking.
Implement the necessary GA4 eCommerce events (e.g., purchase, add_to_cart) on your website using Google Tag Manager or directly in your site's code.

Additional Comment:

Ensure that each eCommerce event includes relevant parameters such as transaction_id, value, currency, and items.
Use Google Tag Manager for a streamlined setup, allowing you to manage tags and triggers without altering site code.
Test your setup using GA4's DebugView to confirm that events are firing correctly.
Refer to GA4's official documentation for detailed event parameter specifications.

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Ask any question about Analytics & Tracking here... and get an instant response.

What’s the best way to set up eCommerce tracking in GA4?

Asked on Oct 09, 2025

Answer

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